個案資料

As Hasbro Inc.’s Wizards of the Coast LLC (Wizards) worked to design the next iteration of its popular tabletop role-playing game, Dungeons & Dragons (D&D), word leaked that it was looking to change its decades-old Open Game License. This would restrict third-party contributions to the game and reduce gameplay options for customers, in favour of increased protection of D&D’s game mechanics as Wizards’ intellectual property. Wizards’ delayed reaction to the leak gave way to an organized response from the D&D community, eventually pushing Wizards to give up its efforts to restrict licensing and take further steps to restore trust. What, if anything, went wrong with Wizards’ priorities, and what should its priorities be going forward?

This case can be used in undergraduate and graduate courses or modules on principles of management, strategic management, and project management. This case prompts students to delve into stakeholder analysis by identifying key stakeholders, assessing their objectives, interests, and influence levels, and examining the interrelationships between these stakeholder groups. Moreover, students are encouraged to critically evaluate the effectiveness of each stakeholder's involvement and formulate practical recommendations to enhance overall stakeholder engagement. After working through the case and assignment questions, students will be able to do the following:</p><br><br><ul><li>Identify the stakeholders of a real-world organization.</li><li>Conduct an analysis of stakeholder interests and power.</li><li>Practice perspective taking by thinking about the goals and actions of different stakeholders.</li><li>Recognize the importance of stakeholder analysis, management, and engagement for organizations and their leaders.</li><li>Suggest ways to maximize stakeholder engagement.</li></ul>

• Wizards of the Coast LLC
• Dungeons & Dragons
• open game license
• third-party contributions
• gameplay options
• intellectual property
• trust restoration
• key stakeholders
• stakeholder objectives
• stakeholder interests
• stakeholder influence
• organizational priorities
• management principles
• strategic management
• project management
• undergraduate courses
• graduate courses
• principles of management
• real-world organization
• stakeholder management
• organizational culture
• power
• social media