個案資料
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Ferrari in Formula One: Driving with Data
內容大綱
Scuderia Ferrari SPA, the racing division of the auto manufacturer Ferrari, was the oldest and most successful team in Formula One. Since the inception of the sport of Formula One in 1950, Ferrari had never missed a season. Having navigated many technological changes over the past seven decades, Ferrari faced the latest innovations in sports and beyond: data and digitalization. What were the opportunities and roadblocks ahead? The Maranello-based company founded by Enzo Ferrari needed to make some strategic decisions about its use of data and technology.
學習目標
This case is suitable for use in undergraduate- and master of business administration-level courses addressing information systems, strategy, general management, and international business. After working through the case and assignment questions, students will be able to:<ul><li>Understand the increasingly important role of data and digital technologies in sports, media, and beyond.</li><li>Conceptualize the role of IT in different organizations using the IT strategy grid model.</li><li>Explore the potential use cases of data and digital technologies in sports and related industries.</li></ul>