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Worn Again Technologies: Replicating a Circular Model
內容大綱
In June 2022, the chief executive officer (CEO) of Worn Again Technologies (Worn Again), a polymer recycling technology company based in London, United Kingdom, was examining the way forward with a new technology that the company had developed and fine-tuned. The technology had been tested successfully at the company’s demonstration plant in Switzerland and was capable of processing fifty thousand tons of material per year. The CEO now needed to find new markets where the technology could be set up and scaled for commercialization.
學習目標
The case can be used in sustainability and international business courses in undergraduate- and graduate-level business programs. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Examine the merits of Worn Again’s in-house technology.</li><li>Ascertain different ways of entering new international markets.</li><li>Determine a template for driving the company’s global expansion.</li></ul>