學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
New Oriental: A Model Exploration for Transforming Live Streaming
內容大綱
As a leading education company in China, the New Oriental Education Technology Group is constantly responding to the challenges. In 2021, in response to the COVID-19 pandemic and China’s “double reduction’”policy, New Oriental was actively engaged in a strategic transformation, seeking new directions. Major actions include joining the live e-commerce track, partnering with farmers and rural enterprises, and selling agricultural products on e-commerce platforms. New Oriental has achieved remarkable results in 2022 by highlighting its unique approach to live e-commerce. However, the company is finding it hard to sustain its current success, so New Oriental needs to determine its future directions.
學習目標
After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand how education and training companies are seeking to innovate and transform themselves when the business environment is changing.</li><li>Analyze the reasons for New Oriental’s transformation, with the transformed business model and transformation’s advantages and disadvantages.</li><li>Understand strategic transformation, organizational change, live e-commerce, and models and theories such as the political, economic, socio-cultural, and technological (PEST) framework, enterprise transformation cycle (ETC), and strengths, weaknesses, opportunities, and threats (SWOT).</li></ul>