個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The West Coast Cycling Association: Choosing the Best Trail to Blaze
內容大綱
The president of the West Coast Cycling Association (WCCA) believed that a lot was riding on finding the best way to secure the future of the Newfoundland and Labrador non-profit organization. He had to consider how to effectively fulfill what he saw as the WCCA’s mission, better promote mountain biking throughout the region, and build a sustainable financial future for the association. While there were several viable options that could meet those challenges, the president knew that he needed to carefully consider the pros and cons of each alternative. This was especially important given the absence of any permanent paid staff in the WCCA, the voluntary nature of his own position as its president, and the other entities interested in the WCCA’s work.
學習目標
This case was designed for use in both undergraduate- and graduate-level courses related to strategic management. It is well-suited to discussions related to the foundational elements of strategy (e.g., vision, mission, values, and goals), the influence of stakeholders, and the realities of decision-making in the context of a small non-profit organization.<br><br>After critically reflecting on the case and associated assignment questions, students should be well-equipped to: <ul><li>Identify common challenges faced by community non-profit organizations that potentially impact strategic decision-making.</li><li>Describe how fundamental components of business strategy strengthen organizational decision-making.</li><li>Appreciate how an understanding of stakeholder relationships can better inform organizational decision-making.</li></ul>