個案資料

Until 2015, the city of Indore, India was considered “dirty,” with various sites serving as open dumping grounds for solid waste and open dustbins overflowing with mixed wet and dry waste. However, the strategic orientation of urban local body Indore Municipal Corporation led to a remarkable transformation in the city. In 2017, a series of change initiatives resulted in Indore being named the cleanest city in India—a jump from its 2016 low ranking of 25th, when the cleanliness drive was conducted for the first time. To reach this high point, Indore Municipal Corporation transformed its system and processes. The organization shifted to a revenue-generating sustainable waste management model that helped change the mindset and behaviour of Indore’s citizens. Cleanliness was becoming a new way of life. However, Indore Municipal Corporation still faced key challenges including momentum, innovation, and sustaining the city’s waste management model.

This case is suitable for senior undergraduate and postgraduate-level business programs in courses on strategic management, corporate strategy, organization change, and strategic leadership. The purpose of the case is to introduce students to the capacity, capability, readiness, and power structures of Indore Municipal Corporation, an urban local body. The case details how Indore Municipal Corporation planned and managed strategic change, identified strategic issues, applied a strategic decision-making process, set priorities, and translated strategic planning into routine employee activities. The case will encourage students to evaluate the strategic change model adopted by Indore Municipal Corporation and consider the context and issue of sustainable change. After working through the case and assignment questions, students will be able to<ul><li>understand the significance of an internal evaluation of strengths, weaknesses, opportunities, and threats (SWOT) for the organization to implement a strategic change;</li><li>understand Kotter’s eight-step, top-down strategic transformation process in the achievement of the organization’s strategic goal;</li><li>analyze the strategic management of IMC as an essential service provider to its people;</li><li>analyze the revenue generating model of IMC in bringing about strategic change; and</li><li>propose a future course of action for adopting effective ways the organization can maintain the strategic change and achieve new benchmarks toward the realization of cleaner cities.</li></ul>

• leadership
• efficiency
• decision making
• waste management