學門類別
最新個案
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EssilorLuxottica and Meta: Will the Synergy Flourish?
內容大綱
The case discusses collaboration between a technology-based company and a fashion eyewear company. The need for collaboration arose after Google LLC (Google) launched smart eyewear that failed to attract the attention of fashion-conscious users due to poor aesthetics and ergonomics. Google then partnered with fashion eyewear company, Luxottica Group S.p.A. (EssilorLuxottica) to design smart eyewear named Google Glass Enterprise Edition 2. However, this product did not take off due to high pricing and technology issues. EssilorLuxottica then collaborated with Meta Platforms Inc. to produce fashion smart eyewear, Ray-Ban Stories. The case discusses the potential for success of this tie-up and the future in the segment.
學習目標
This case gives students the opportunity to do the following: <ul><li>understand the collaboration aspects between technology majors and non-technology majors.</li><li>understand the relevance of contemporary and advanced technology in fashion.</li><li>understand the product design, development, and positioning across business domains, in the context of fashion and technology.</li><li>understand the need to provide competitive advantage to the business through improvising product design.</li></ul>