Piggymind: Accelerating Digital Transformation in a Regulated Financial Services Industry

The case outlines the key strategic challenges that the protagonist, the founder of a high-potential fintech start-up, is grappling with in his push for growth, which has started to plateau. It considers this strategic challenge in light of the tumultuous entrepreneurial journey and the various uncertainties entrepreneurs often have to navigate to ensure business continuity and the growth of the companies they launch.

This case would be ideal for courses in strategic management or digital entrepreneurship at the master’s (MBA) level, although it might also be relevant to courses in information systems or emerging technologies. Throughout the case, students will engage with the following Learning Objectives: <ul><li>To create greater awareness, understanding, and appreciation of the dynamic business environment and the opportunities/challenges it creates for organizational growth.</li><li>To expose students to the process of decision-making given the market uncertainty, evolving stakeholder expectations, and other variables that entrepreneurs must consider when ensuring business continuity and growth.</li><li>To hone students’ analytical, critical, integrative, and systemic thinking skills.</li><li>To instil values and attitudes that make students more cognizant of strategic imperative of business model innovation given the technological advances and evolving market dynamics and the significant impact these have on business strategy.</li></ul>

• fintech