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Shein: What is the Future of Fast Fashion?
內容大綱
In 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. With exponential growth came complex challenges. Shein faced questions related to sustainability and social responsibility. What were some future opportunities and challenges for Shein? How could the company balance its technology-enabled strategy and sustainability? What initiatives should Shein implement to integrate sustainability into its supply chain and promote circularity among customers?
學習目標
This case is suitable for use in undergraduate- and graduate-level courses in information technology, strategy, sustainability, business and society, corporate social responsibility, and ethics. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Understand the latest landscape of the fast-fashion industry, also termed the “ultra-fast-fashion” industry.</li><li>Deepen their knowledge of fashion companies’ business models, core competencies, and competitive strategies, as well as the pivotal role of digital technologies in the fashion industry.</li><li>Investigate the ethical concerns of the fast-fashion industry and the role of CSR and sustainability initiatives.</li><li>Explore solutions for balancing and aligning commercial value and social value.</li></ul>