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Zhongke Xinke: How Does the Foreseeing Unicorns Project Create Shared Value?
內容大綱
Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a high reputation in China’s makerspace industry. Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment and the development challenges of the enterprise and created the Foreseeing Unicorns Project. Jointly launched with the Jiangxi provincial government, the project supported the success of entrepreneurs and helped Jiangxi Province to discover and cultivate unicorn enterprises, creating shared value economically and socially. However, its commitment and close ties with the local government limited Zhongke Xinke’s future growth to a certain extent. How could the project grow by balancing its commitment to Jiangxi Province with its need to grow outside the province (national)?
學習目標
This case focused on Zhongke Xinke’s Foreseeing Unicorns Project to help students understand the motivations, attributes, strategies, paths, and hidden dangers of creating shared value. After working through the case and assignment questions, students will be able to do the following:<ul><li> Understand the motivations of entrepreneurs who intend to set up organizations with dual objectives which are paradoxical (i.e., economic and social).</li><li>Understand the challenges that firms face when pursuing the dual and paradoxical objectives of economic and social value creation.</li><li>Develop strategies for firms with the objectives of creating economic and social values simultaneously.</li><li>Develop strategies to balance regional development with national development by creating shared value through entrepreneurial operations.</li></ul>