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ToyBox Education Project: A Case in Social Enterprise Planning

內容大綱
In 2022, ToyBox Education Project sought to empower families to grow literacy, numeracy, and wellness starting at home. Based in Winnipeg, Canada, ToyBox Education Project provided an opportunity for students at the undergraduate and graduate level to complete several strategic assessments of a social enterprise within a post-secondary institution. The Faculty of Education at the University of Winnipeg had developed a number of tools to assist caregivers of children between ages two and eight to support their academic (i.e., literacy and numeracy) and social (i.e., wellness) development. The faculty received operational and research funding for three years. However, ToyBox Education Project had to find a financial model for long-term sustainability as well as develop its own capabilities to deliver its products and services.
學習目標
This case can be used in business strategy, marketing, and entrepreneurship courses at the undergraduate and graduate levels. After completion of this case, students will be able to<ul><li>demonstrate their understanding of some of the unique and complex challenges faced by a revenue-generating unit in an academic setting;</li><li>perform an internal and external analysis and recommend options for the future;</li><li>identify key objectives to be reached and prepare an implementation plan for program growth, new program development, and network management;</li><li>perform a risk assessment and make recommendations on future actions to minimize risks; and</li><li>prepare a financial and human resource assessment and recommend options for structuring an organization.</li><li>
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