個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
STEPN: Preempting a Death Spiral
內容大綱
STEPN was a one-year-old lifestyle app designed to incentivize routine physical activities like walking, jogging, and running by providing individual financial rewards for participants. The app was part of the move-to-earn (M2E) category of blockchain games. Within a short time, STEPN had established an exceptional track record of both financial performance and enterprise valuation and had achieved unicorn status. However, by January 2023, the Web 3 app was on the verge of being caught in what was known in the world of blockchain games as a death spiral. The prices of its flagship product and its exchange medium were both dropping, and the company’s net profits were also in decline. The co-founders needed to determine not only how to head off a death spiral in the short run but also how to sustain the business in the long run.
學習目標
The case can be used in courses on business strategy, information systems, and sustainability. It can also be used in courses on Web 3 applications, cryptocurrency, and blockchain. Faculty conducting courses on digital marketing will also find the STEPN case particularly useful as a teaching material. After working through the case and assignment questions, students will be able to do the following:<ul><li>Highlight the disruptive nature of Web 3.</li><li>Identify the main factors that lead to a death spiral in blockchain games.</li><li>Recommend strategies to resolve the entrepreneurial dilemmas around sustaining a blockchain-based game business.</li></ul>