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Helpseeker Technologies: Designing Digital Solutions for Complex Social Problems

內容大綱
HelpSeeker Technologies, a Calgary-based technology startup, employed technological innovations such as digitization and artificial intelligence (AI) to address social welfare solutions, facilitating swift access by its users to crucial resources like psychological aid, medical services, and housing. HelpSeeker confronted a significant challenge: reconciling its identity as a technology firm with its commitment to societal betterment. In October 2023, facing the need to expand and monetize its services, the company grappled with the delicate task of scaling without compromising its core mission of addressing pressing social issues.
學習目標
This case can be used in undergraduate and graduate courses in marketing, management and strategy, entrepreneurship, and innovation and technology. It raises questions about how a for-profit company can integrate social impact into its business model, and how a company’s social mission can inform its growth and strategic decisions. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Understand the challenges that entrepreneurial firms face when trying to balance their social mission with their business model.</li><li>Assess which markets are best suited for a company and evaluate the effectiveness of different strategies in achieving both social and economic objectives, including the use of digital solutions and AI in the context of social missions.</li><li>Conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis.</li><li>Discuss the social relationships that HelpSeeker Technologies must navigate in order to scale and grow while staying true to its mission, including its relationships with the government, society, and civil society.</li></ul>
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