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Zhiyuan: Digital Transformation in Supply Chain Financing Service

內容大綱
One afternoon on January 10, 2020, Zhengting Chen, the chief executive officer of Sichuan Zhiyuan Digital Finance Information Technology Co., Ltd. (Zhiyuan), was reading an internal report on the company’s performance. Founded in 2013 in Chengdu, Zhiyuan was one of the first platform companies to provide traditional supply chain financial services in southwest China. Zhiyuan had experienced a decrease in both annual revenue in 2019 and year-over-year growth rate of membership. So, Chen wondered how the Zhiyuan’s digital transformation could help attract customers and sustain the company's long-term growth by ensuring the authenticity and transparency of transactions.
學習目標
This case is suitable for undergraduate- and graduate-level courses in operations management, supply chain management, and strategic management, particularly in sections that discuss supply chain finance. It will also be helpful for classes in digital management. After working through the case and assignment questions, students will be able to do the following:<ul><li>Describe the current development status of China’s digital supply chain finance industry and explain the factors driving traditional supply chain financial service companies to transform into providers of digital supply chain financial services.</li><li>Identify the opportunities and challenges Zhiyuan encountered during its transformation into a digital supply chain financial service company.</li><li>Explain Zhiyuan’s digital transformation implementation and how it achieved alignment between industry service modes and digital transformation initiatives.</li></ul>
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