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Lambton Custom Flooring: Installing a Strategic Vision
內容大綱
In January 2023, Adam Pierce, co-owner and operations manager of Lambton Custom Flooring (LCF), eased back in his home-office chair in Sarnia, Ontario, after another day installing flooring. He looked at his calendar: In one week he would meet with his business partner, Marlin Jervis, to discuss the coming year’s strategic vision for LCF. Last year’s decreased profits concerned Pierce. He questioned whether a change was necessary to offset this trend, and, with the ever-present economic turmoil, he wondered if lower profits were here to stay. Pierce was uncertain if investing in advertisements would be enough, or if he should take more drastic measures, such as expanding the business’s installation services or even buying out his partner. Whatever his decision, Pierce would have to lay the groundwork for the following week’s meeting.
學習目標
This case is suitable for undergraduate course modules on general management and strategy. After working through the case and assignment questions, students will be able to<br><br><ul><li>assess the challenges of co-owning a business and the hands-on nature of entrepreneurial ventures;</li><li>analyze a company’s internal capabilities and external environment, determining their impact on strategic decision-making;</li><li>perform a valuation for the firm;</li><li>quantitatively and qualitatively analyze strategic alternatives, including net benefit and break-even analyses; and</li><li>make a comprehensive decision based on internal, external, and strategic alternatives analysis.</li></ul>