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SWISSBO: Strategic Risk or Opportunity?
內容大綱
In March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to move up the value chain toward retailing.
學習目標
This case study is suitable for courses at the undergraduate or graduate level and can be used in different areas of a course. For example, it can serve as an introductory case to cover all facets of strategic analysis, as a comprehensive case to pull components together at the end of a course, or as an exam case in which students would be expected to provide in-depth and insightful analysis. After completion of this case, students will be able to <ul><li>Assess the link between a stated goal and the company’s strategy;</li><li>Discuss how to effectively oversee a business transformation; and</li><li>Measure the risk and reward of a business decision.</li></ul>