個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Zakir Khan: A Living Brand
內容大綱
Zakir Khan, a celebrated Indian comedian, commanded an impressive and vast fan base. Khan’s unreserved exhibition of his authentic nature had earned him acclaim not only from his fans but also from fellow artists and the media. It had also allowed him to build a personal brand, leading to widespread appeal that had, in turn, unlocked diverse creative avenues for him that typically remained beyond the reach of conventional comedians. What else had contributed to Khan’s personal brand, and what would enhance and sustain that brand identity?
學習目標
This case can be used in undergraduate- and graduate-level courses on marketing, specifically brand management and marketing communications. The case focuses on the process of personal branding. After working through the case and assignment questions, students will understand<ul><li>the significance of personal branding;</li><li>the process of personal branding; and</li><li>how to write their own value proposition.</li></ul>