個案資料
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Innovation Flow: Managing Innovation Scouting at Bayer CS
內容大綱
Bayer Crop Science AG (Bayer CS) was grappling with the critical issue of how to navigate the landscape of relevant technologies for innovation partnerships. The organization's structure was fragmented, with each business unit operating its own tech screening and sourcing processes. To tackle this, the Innovation Sourcing Team introduced InnovationFlow, a digital platform. This platform formed the core of Bayer CS' scouting network, enabling their employees’ efficient external scouting and idea leveraging. The case study centres on evaluating this platform and the emerging challenges during its rapid growth. It showcases the dynamic nature of digital ecosystem development, where technology, organizational change, and effective innovation sourcing intersect.
學習目標
This case study is relevant for undergraduate- and graduate-level courses on innovation, innovation ecosystem management, and digital platform management. The Innovation Flow case can be used to identify open innovation challenges in large companies and to illustrate the benefits of a digital platform to source external technologies effectively. After working through the case and assignment questions, students will be able to do the following:<ul><li> Analyze the problems of large manufacturing firms in organizing the sourcing of external technologies and ideas.</li><li>Understand the benefits of a digital platform and efficiently organize external technology sourcing.</li><li>Understand how such a platform should be designed, developed, and implemented, and what it takes for a small team to establish it successfully. </li><li>Discuss the potential of the platform in the future.</li><li>Understand why the platform is only accessible for Bayer CS employees and not external partners. </li></ul>