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Exide Industries Limited: Transforming Batteries with the Internet of Things
內容大綱
In Kolkata, India, in 2021, a car battery failed at a crucial moment. Witnessing this, the research and development director at Exide Industries Limited (EIL) pondered creating an Internet of Things (IoT)-integrated smart battery solution to enhance customer experience by proactively monitoring battery health. The dilemma for EIL's cross-functional team was multifaceted: Could they innovate without compromising data privacy while maintaining sustainability? The team debated market receptiveness, return on investment, and compliance with environmental standards. The business situation was complex: Could EIL redefine customer experience, align with sustainability goals, and navigate the challenges of data security and market risks?
學習目標
The case is crafted for graduate and master-level business administration, digital transformation, innovation management, and Internet of Things (IoT) analytics courses. Particularly beneficial for electives in technology management and strategic decision-making, the case navigates the intersection of technology and sustainability in optimizing customer experiences. It highlights how market needs shape IoT innovations and the role of cross-functional collaboration in surmounting product development complexities. Students will explore the market dynamics and receptiveness to cutting-edge automotive solutions while grappling with the challenges of data privacy, security, and compliance.