個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Trouble in Streaming: Looking to Disrupt Netflix
內容大綱
Susan DeLuca, the chief executive officer of Eurostar Pictures (Eurostar), was under pressure from her board to define a new direct-to-consumer strategy for the company’s video properties. Complicating this decision was the uncertain state of the streaming video on demand (SVOD) industry in 2023. DeLuca charged her team to consider two questions: (1) What was the future of the video streaming business, including new services (potentially spearheaded by Eurostar) that might disrupt the industry? and (2) How could Eurostar most strategically leverage its video assets to maximize revenue going forward?
學習目標
This case can be used in courses on innovation, entrepreneurship, and strategy at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Recount the history and evolution of the SVOD industry.</li><li> Explain how to develop new products for under under-satisfied markets.</li><li> Describe design-driven innovation in mass mass-consumer-focused industries.</li><li> Develop a strategy for a mature, dynamic, competitive market.</li></ul>