個案資料

Nitin Kapoor, the managing director of Saera Electric Auto Pvt. Ltd. (Saera Electric), a leading three-wheeler electric vehicle (EV) manufacturer in India, was excited to capture the opportunity brought about by some recent favourable regulatory developments in the Indian EV sector in early 2015. Although Nitin, along with his father, Vijay, had spearheaded the growth of Saera Electric despite several difficulties, the new developments were compelling Nitin to reevaluate Saera’s playbook. This case examined the strategies adopted by Saera Electric for transforming an innovative idea into a final product and explored the various opportunities and challenges associated with competing in a BoP market segment in a larger emerging-market context.

This case has been designed for undergraduate-level courses in strategy and entrepreneurship. While it would be beneficial for students to have some familiarity with emerging markets and their institutional landscapes prior to engaging with this case, the case itself offers opportunities for students to gain a clear understanding of these concepts.<br><br>This case can be used to cover essential introductory concepts in strategic management as well as to delve into business and competitive strategies that can be used in emerging markets. It also discusses various issues pertaining to competition within bottom-of-the-pyramid (BoP) markets as well as the institutional challenges intrinsic to emerging markets, including the presence of institutional voids and various institutional challenges. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Examine the intricacies of operating within BoP markets, including the unique challenges and potential rewards.</li><li>Explore strategic innovation in the context of BoP market segments, with an emphasis on the significance of creative and effective solutions.</li><li>Create an opportunity map and devise tailored strategies specific to BoP market segments.</li><li>Understand the institutional hurdles and voids that often characterize emerging markets and shed light on the complexities of operating within such environments.</li></ul>

• Saera Electric Auto
• three-wheeler EV
• Indian EV sector
• regulatory developments
• business owner policy (BoP)
• BoP market segment
• emerging markets
• strategic management
• entrepreneurship
• bottom of the pyramid
• innovation strategies
• opportunity map
• competitive strategies
• market complexities
• growth
• electric vehicle manufacturer
• institutional landscapes
• BoP markets
• electric vehicles
• electric three wheelers