學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
內容大綱
In August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, would need to evaluate the potential opportunities and challenges Pinduoduo might encounter in its overseas e-commerce business expansion.
學習目標
This case is suitable for undergraduate and graduate courses in operations management, marketing, e-commerce, supply chain management, and strategy management, especially in sections covering cross-border e-commerce strategies. It is also valuable for classes focusing on brand management and channel strategies. This case explores whether a leading Chinese e-commerce company should launch its cross-border e-commerce business to address challenges and explore new growth opportunities. After reading the case and answering the assignment questions, students will be able to<ul><li>understand the competitiveness and uniqueness of a leading e-commerce company’s business model;</li><li>explain the factors motivating a Chinese e-commerce company to launch cross-border e-commerce;</li><li>identify the opportunities and challenges in a Chinese e-commerce company’s overseas expansion; and</li><li>consider and discuss the implementation of a Chinese e-commerce company’s cross-border e-commerce strategy.</li></ul>