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Fastech Fashions: A Struggle for Survival

內容大綱
Fastech Fashions Private Ltd. was founded in Rourkela, India in 2017 with the goal to elevate the livelihoods of traditional Odia weavers. By 2022 the company had experienced notable success, focusing on T-shirts, school uniforms, traditional handicraft products, professional attire, and athleisure. However, tension between the investors and one of the owners grew when the owner's commitment to reinvesting in weavers for broader societal impact interfered with the company's profits. Balancing profitability and philanthropy became a critical challenge. The emotional and logical complexities of decision-making had to be made while under constant pressure from investors. Strategic choices needed to be considered, as well as the delicate balance between business success and social impact.
學習目標
This case is suitable for use in undergraduate and graduate courses in entrepreneurship, business strategy, and organizational behaviour. Students can use this case to explore the entrepreneurial journey, identify obstacles, and learn strategies to overcome them, as well as calculate contribution margin and understand why this calculation is crucial for a firm’s survival. In an organizational behaviour setting, this case can be used to explore decision-making skills alongside enriching concepts of emotional and logical barriers in decision making. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Identify the challenges faced by a budding entrepreneur and ways to address them.</li><li>Explain the differences between social entrepreneurship and profit-making ventures.</li><li>Calculate the contribution margin on products offered by firms and understand the significance of this calculation.</li><li>Outline the emotional and logical barriers faced by leaders while making decisions for a company, along with strategies to overcome these barriers.</li></ul>
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