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Zhongzhi: Investigating the Mixed Value of the Metaverse
內容大綱
Zhongzhi, a virtual reality (VR) company founded in late 2016 and based in Nanchang, China, used its VR films to lay the groundwork for its entry into the metaverse as a business. Since 2021, the first year of the metaverse, Zhongzhi has focused on developing the JiuTian Intelligent Space Platform, which integrates all kinds of digital technologies—such as VR, blockchain, and digital twin—to embed diverse case contents. Zhongzhi’s operations have encompassed three key areas: vocational education, a science and technology centre, and rural revitalization. However, establishing a sustainable metaverse business remains a significant concern. The company was confronted with a strategic dilemma: whether to focus all efforts on a core business area or diversify into new ventures that offer long-term sustainability.
學習目標
After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the external factors that influence the metaverse business.</li><li>Clarify the relationship between the VR business and the metaverse business.</li><li>Grasp the elements and mixed value of the metaverse business.</li><li>Find a way to realize the mixed value of the metaverse business.</li></ul>