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UnaBiz: Advancing Aviation Sustainability through Smart Solutions

內容大綱
In October 2021, UnaBiz Pte. Ltd., a Singapore service provider of Internet of Things technology for the aviation industry, secured US$25 million in series B funding. In April 2022, it acquired the French start-up Sigfox and later doubled its series B funding. The company’s managing director was then planning a series C funding round for June 2023 but had to make a decision regarding the company’s future growth and expansion from two potential paths. The first option was to focus on the aviation sector, in which the company could leverage major clients such as Changi Airport Group and Airbus SE. However, there were serious concerns regarding vulnerability and regulatory challenges in the aviation sector. The second option was a broader strategy that involved diversifying into logistics and supply chain, with aviation as a subset. This option presented significant market opportunities but required convincing stakeholders to adopt new technologies and to navigate a fragmented landscape. The managing director had to make a critical decision before presenting his expansion strategy for UnaBiz Pte. Ltd. to potential investors.
學習目標
This case is designed for undergraduate or graduate courses in general management, strategy, and sustainability. After working through the case and assignment questions, students will be able to<br><br><ul><li>identify a range of trends and factors driving the aviation industry;</li><li>use future scenarios as a method for effectively informing strategic planning;</li><li>develop a strategic corridor by identifying strategic actions for an organization;</li><li>understand the rationale behind collaborative endeavours with external organizations; and</li><li>evaluate the strategic implications of launching a new product at different stages.</li></ul>
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