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Bosch Automotive Product (Changsha): Leveraging Culture for Digital Transformation
內容大綱
Bosch Automotive Product (Changsha) Ltd Co, is a leading automotive parts manufacturer, and a wholly-owned subsidiary of Bosch, a multinational engineering and technology company headquartered in Gerlingen, Germany. Since 2020, Bosch Changsha had accelerated its digital transformation through building an organizational culture that embraces digital innovation. By designing and implementing a portfolio of digital initiatives and programs, Bosch Changsha managed to establish a culture that embraces digital transformation and inspires employees to contribute to organizational change. Meanwhile, despite the significant success, the company also faced the question of how to continue leveraging culture to drive future digital transformation.
學習目標
This case and its assignment questions will help students do the following:<ul><li>Learn the different stages of digital transformation in an organization, and recognize key practices and factors that promote digital transformation at each stage.</li><li>Understand when, why, and how corporate culture shapes digital transformation at different stages of change.</li><li>Explain the role of HR practices in the transformation process, and identify the key elements of the digital talent system that contribute to the success of a change initiative.</li></ul>