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Tata Does Not Mean Goodbye: Is Air India Going to Bring Back Old Saga?
內容大綱
The Tata Group took over control of the loss-making state-owned Air India and the airlines it operated it operated from the Government of India on January 27, 2022. The Tata Group now faces financial performance issues and lags behind one of the leading aviation industry front-runners in India in terms of market share. The re-acquisition of Air India also brought about challenges of how to amalgamate three diverse cultures to make a single Tata Group culture, and how to inculcate the Tata Group’s values to turn Air India profitable. What should Air India do if employees are not integrated with Tata Group culture? Air India leadership is weighing its various options and pondering whether to integrate three airlines and become one of the prominent airlines in the country and the world, or operate them autonomously as economy or premium airlines without amalgamating the diverse cultures.
學習目標
By working through the case and assignment questions, students will be able to do the following: <ul><li>Identify the main difference in the past and present status of three organizations.</li><li>Analyze the diverse values and cultures in three different organizations and how to amalgamate and integrate employees in these organizations into another organization with a different culture. </li><li>Understand difference between strong and weak organizational cultures.</li><li>Analyze the different ways of managing employees who fail to integrate in a given culture.</li><li>Evaluate business strategy and change management approach for turning around a loss-making company.</li></ul>