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Ford Motor Company: Electrification Challenge
內容大綱
In 2020, Ford Motor Company (Ford), a global automaker, embarked on a transformative journey toward electrification with the introduction of the Ford Electric Vehicle Strategy. This case examines Ford’s approach to meeting the electrification challenge, particularly in response to California’s Executive Order N-79-20, which mandated the phase-out of gasoline-powered vehicles by 2035. The case provides insights into Ford’s activities and highlights the challenges and opportunities inherent in the electrification space.
學習目標
By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Apply critical thinking to evaluate corporate strategy. Students will evaluate the effectiveness of Ford’s strategy in response to the electrification challenge, considering factors such as technological innovation, market dynamics, and the regulatory environment.</li><li>Understand the importance of strategizing for innovation. Through Ford’s example, students will learn about the strategic implications of disruptive technologies and how established companies can navigate evolving markets.</li><li>Examine the regulatory environment. By analyzing the impact of Executive Order N-79-20, students will gain insights into the implications of regulatory mandates on business strategy and operations.</li></ul>