個案資料
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Bauer Hockey: Navigating a Sponsorship Crisis - Epilogue
內容大綱
Supplement for product #
學習目標
Students can achieve the following learning objectives through the case, class discussion, assignment questions, and the relevant academic material provided: • Analyze the challenges of a company sponsoring a non-profit in reputational crisis. • Evaluate criteria as a sponsoring organization in making a decision to act, including severity of transgression, media, cost. • Assess potential responses, such as withdraw, remain & negotiate terms, remain & mitigate, and the implications of those responses. • Create an internal memo and public announcement.