個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Rebranding the Tepper School of Business: Tepper Voice and Tone Guide—Presentation
內容大綱
This presentation is intended to accompany W37078. It can provide instructors with additional material to enrich classroom discussion by introducing students to an additional aspect of how a brand achieves consistent messaging and positioning.