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Gautrain Management Agency: Developing the Gautrain Brand
內容大綱
The Gautrain Rapid Rail Link Project was started in 2006. It is a rare example of a successful public-private partnership (PPP). The project involved the provincial government of Gauteng (represented by Gautrain Management Agency) as the public partner and Bombela Concession Company as the private partner. The general case, which accompanies this part in the exercise series, provides the basic outline of the story. The Gautrain Rapid Rail Link Project is recognized as one of the largest transport infrastructure PPP projects in Africa and as a major transport initiative of the provincial government of Gauteng. It has been breaking new ground to ensure that specific socio-economic development objectives are met. This project has set a benchmark for South Africa that can be adopted by other infrastructure providers.
學習目標
This case series in intended for undergraduate and graduate-level courses. It is applicable to general management courses as well as specific disciplines as appropriate for each exercise. This exercise is short but rich in essential information about South Africa’s PPP practices and initiatives. We recommend that the instructor follow a structured approach and start the discussion by stating the four major issues that this exercise will explore:<ul><li>Achieving social and economic equity.</li><li>SED reporting and documentation.</li><li> Aligning stakeholder perspectives.</li><li>Achieving SED objectives against a Broad-Based Black Economic Empowerment (BBBEE) backdrop.</li></ul>