個案資料

In 2018, Ali Elsakka, a senior employee in the planning and performance department at a Gulf Cooperation Council country public health care organization, embarked on the development of a new performance measurement system to enhance the organization’s health care services. Elsakka recognized the need to enhance the organization’s performance and decided to create a strategy map based on the four perspectives of the balanced scorecard framework. Through his research, he uncovered common challenges in implementing this performance measurement framework in the health care sector, including inadequate communication, limited employee empowerment, and lack of consensus. Determined to address these issues, Elsakka believed that involving leaders in the development process would enhance their engagement and commitment. He recognized the strategy map as a powerful tool to effectively communicate the organization’s objectives. However, Elsakka faced the daunting task of designing a strategy map for a large health care organization and obtaining the approval of its employees.

After working through the case and assignment questions, students will be able to identify the following:<ul><li>The importance of developing a strategy map and key performance indicators (KPIs) in a non-profit organization</li><li>The process of creating a strategy map along with the related KPIs, including the identification of key objectives and metrics</li><li>The role of leadership in guiding the development of a strategy map and KPIs and the importance of involving employees in the process</li><li>The benefits of a strategy map and KPIs, including improved communication, alignment, and employee awareness</li><li>The challenges and limitations of implementing a strategy map, such as maintaining employee commitment</li><li>The role of leadership in monitoring and tracking the implementation of the strategy map and KPIs and the importance of continuous improvement</li></ul>