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Boeing: A Strategy Map Perspective on Resolving a Safety Crisis
內容大綱
In March 2024, Boeing Company’s (Boeing) chief executive officer, Dave Calhoun, and chair of the board, Larry Kellner, announced their departure from the company by the end of 2024. Their resignations came in part owing to several safety issues experienced by Boeing’s 737 Max aircraft, and the decline of Boeing's market capitalization owing to internal and collaborative problems with suppliers like Spirit AeroSystems and regulators. Experts advised reintegrating Spirit AeroSystems with Boeing and considering filing for bankruptcy for the commercial division or nationalizing. How can Boeing resolve both leadership and operational challenges? Should it reintegrate Spirit AeroSystems? What strategic choices can Boeing pursue?
學習目標
After working through the case and assignment questions, students will be able to accomplish the following objectives:<ul><li>Evaluate the grassroots problem of organizational crisis and its resolution from the strategy map framework.</li><li>Critically analyze the benefits of outsourcing and re-integration of operations.</li><li>Explore strategic choices that a firm experiencing an organizational crisis can leverage.</li><li>Examine when self-audit by firms works.</li></ul>