個案資料
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Zipline: Reverse Agility in an Uncertain Environment
內容大綱
Zipline Ghana, established in 2019, transformed health care delivery by utilizing drone technology to serve over 1,200 health care facilities and to address the medical needs of more than 22 million Ghanaians. Its parent company, Zipline Global (Zipline), had demonstrated reverse agility by re-engineering its drones to address the evolving needs of markets in other countries. In August 2023, recognizing the increased demand in Ghana for quick and cost-effective deliveries in the face of rising fuel prices and shifting consumption patterns, Mawuli Atiemo, country manager of Zipline Ghana, was considering whether the company should diversify from its government medical supply contracts to undertake business-to-business (B2B) and business-to-consumer (B2C) contracts in the country. This expansion would likely present Zipline Ghana with new challenges, including considerations around data privacy, potential delivery disruptions, and workforce adjustments.
學習目標
The case is suitable for graduate and executive-level programs in business management. It is tailored toward modules in strategy, innovation, and organizational risk management, particularly those which highlight entry into or operations within the African market or emerging markets in general. After working through the case and assignment questions, students should be able to do the following: <ul><li>Analyze the importance of agility in navigating changing landscapes, staying ahead of market shifts, and fostering sustained relevance and growth.</li><li>Examine the role of agility in adapting and customizing proprietary technology to meet the specific demands of a new market.</li><li>Evaluate the importance of agile decision-making in selecting the most suitable business diversification strategy.</li><li>Explore the application of agile principles in managing organizational risks during expansion.</li><li>Develop key performance indicators (KPIs) and measurement frameworks aligned with agility principles to assess expansion success.</li></ul>