學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
CY Company: Strategic Transformation amid Fierce Market Competition
內容大綱
This case analyses CY Company’s rationale for strengthening its investments in marketing and research and development (R&D) in an increasingly competitive market environment. It comprehensively evaluates the company’s financial performance to help students understand the underlying reasons for the company’s changing financial performance and learn methods of systematically assessing corporate financial performance. Furthermore, the case emphasizes evaluating the reasonableness of executive compensation policies through financial performance assessment and discusses how to formulate appropriate financial strategies based on a company’s operational performance.
學習目標
By working through the case and assignment questions, students will have the opportunity to understand and master the following topics:<ul><li>Methods of developing a comprehensive financial evaluation system that assesses more than growth in assets, revenue, and profits.</li><li>The basic logic of how companies create value.</li><li>That executive performance evaluations should adhere to the principles of cash creating, value capturing, and deferred payments.</li><li>That developing a sound financial strategy requires consideration of both industry growth potential and the actual resources of the company.</li></ul>