個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Organic India: Conscious Leadership in Action
內容大綱
Organic India was founded in 1997 by Bharat Mitra with the vision to create a unique and successful business model committed to service and integrity, bringing the benefits of genuine organic Ayurveda products to the international market, while supporting the livelihood of farmers and tribal wildcrafters across rural India and regenerating the land through organic agriculture. <br><br>In 2012, Organic India entered a partnership with Fabindia that ensured steady growth for Organic India. In this collaboration, Organic India achieved many vital milestones, for example, diversifying to products other than tulsi tea, building India’s first LEED certified organic plant in Lucknow, and opening Organic India retail stores across India. However, in 2023, Fabindia decided to divest from Organic India, citing that Organic India’s products were not central to Fabindia’s core business. Bharat now faces the challenge of realizing his vision for Organic India while preserving its legacy and core values. What will he do?
學習目標
Detailed study and analysis of this case will provide students with an understanding of the following concepts:<ul><li>Farming practices: The impacts of India’s experiments with chemical farming and genetically modified crops and of returning to organic farming, for the land, the farmers, and consumers</li><li>Purpose-driven vs. profit-driven business: The difference between a purpose-driven company and a profit-driven company and how success is defined by each</li><li>Leadership values and style: Core values of conscious and transformational leadership</li><li>Lessons and learnings: The real-life challenges the founders faced in the early days and the lessons learned</li></ul>