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BackRoads Brews + Shoes: Running Out of Room
內容大綱
In June 2023, Aaron Hendrikx, owner and founder of BackRoads Brews + Shoes (BackRoads) wanted to evaluate opportunities to solve the store’s seating capacity issues. The store’s success in recent years had led to customers entering the store on busy nights with no room available for them to sit in the dining section. Aaron considered extending the store, rearranging the store’s layout, or maintaining current operations. He wanted to ensure that he would make a decision that would satisfy his existing customers and promote further growth in the future.
學習目標
After working through the case and assignment questions, students should be able to do the following:<ul><li>Analyze a company’s internal and external environments.</li><li>Qualitatively analyze options for the future.</li><li>Identify costs relevant to the decision as either direct or indirect. </li><li>Understand the behaviour of subunits with respect to profitability to understand the costs associated with each segment.</li><li>Develop a recommendation as a small business owner to achieve the business goals.</li></ul>