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Advancer: AI in Human Resource Management
內容大綱
In August 2024, the founders of Advancer Group (Advancer), Australia’s first AI-powered expert assistant for human resources (HR), needed a strategy that would best meet the varied interests and concerns of all potential stakeholders. Their goal was to help Australian managers and team members be more productive and efficient, thereby supporting business growth, by integrating artificial intelligence (AI) with human HR advisors. Although the entrepreneurs had a plan for expansion, they still needed to persuade the executives at small and medium-sized enterprises to invest in Advancer’s products and services. It was therefore crucial for them to gain a deeper understanding of how to foster trust among their primary stakeholders.
學習目標
This case is intended for use in HR management and general management courses once foundational concepts about the effective management of people and resources have been taught. It illustrates how AI affects HR management, whereas the underlying analysis and the principles of stakeholder theory and trust remain generalizable across cases. After working through the case and assignment questions, students will be able to do the following:<ul><li>Explain the strengths and challenges of using AI within HR management.</li><li>dentify various stakeholders for a firm using AI within HR management, including their influence and interests in either adopting or rejecting these technologies.</li><li>Explain how to build trust within, between, and among various potential stakeholders in a context of AI disruption.</li></ul>