個案資料
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CVS Health in 2024: Navigating Challenging Times in a Changing Industry
內容大綱
CVS Health Corporation (CVS) had historically been one of the leading competitors in the retail pharmacy industry. Since its founding in 1963, the company had continued to grow across the United States, fuelled, in part, by its acquisitions of other drugstore chains. It had also diversified into insurance and pharmacy benefits management. The company remained one of the largest pharmacy retailers in the industry. In September 2024, CVS’s current chief executive officer and her top management team needed to carefully analyze growing political, economic, legal, and competitive threats in order to successfully navigate an increasingly challenging competitive landscape. Even with the company’s number-three competitor, Rite Aid Corp., in bankruptcy reorganization, the question that remained was whether the company could maintain its dominant competitive position in the face of changing macro-economic, industry-level, and competitive trends.
學習目標
This case is written for use in a strategic management or other senior- or graduate-level business course. It could be reserved for the end of the term to comprehensively assess student learning on topics discussed throughout the class. By analyzing the case, students will have the opportunity to accomplish the following: <ul><li>Conduct a comprehensive macro-economic, industry, and competitor analysis of a familiar industry.</li><li>Perform an internal analysis of CVS, including assessing its strategic and financial strengths and weaknesses.</li><li>Combine the external and internal analysis into a comprehensive SWOT analysis to provide strategic recommendations for CVS management.</li><li>Assess how and whether a company that has enjoyed long-term success can maintain its competitive position when faced with both industry maturity and rapidly changing trends.</li><li>Learn some of the regulatory complexities of a familiar industry.</li></ul>