個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
WeWork: Too Much Charisma, Too Little Leadership?
內容大綱
WeWork Companies LLC (WeWork), founded in 2010 by Adam Neumann and Miguel McKelvey, had redefined the global real estate industry with its innovative approach to providing co-working spaces. By 2019, the company’s valuation had skyrocketed to $47 billion, and its service offerings had extended to co-living and education. However, mounting financial losses, debt, and revelations about Neumann’s extravagant lifestyle and poor governance practices led to a failed initial public offering and forced Neumann to step down as chief executive officer (CEO) amid eroded stakeholder confidence. Sandeep Mathrani, the experienced real estate executive who was appointed CEO in February 2020, faced a crucial question: beyond rehabilitating the company’s financial prospects, how was he to restore employee morale and revamp confidence in its communal culture?
學習目標
This case is suitable for undergraduate, graduate, and executive programs in business management. The case is tailored toward leadership modules in organizational behaviour and human resources management courses. It could be used to teach one or a combination of the following concepts: charismatic leadership, narcissistic leadership, transformational leadership, and authentic leadership. Having discussed this case, participants should be able to do the following: <ul><li>Analyze the effects of various leadership styles on organizations and employees.</li><li>Develop insights into external influences on leader behaviour, explaining how these influences can be optimized.</li><li>Describe the challenges and strategies involved in restoring trust and stability after a crisis of leadership.</li><li>Apply authentic and transformational leadership frameworks in addressing real-world organizational challenges.</li></ul>