個案資料
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Transitioning Girls in Sports Alberta to Sustainable Growth
內容大綱
On October 15, 2023, the founder and CEO of Girls in Sports Alberta (GISA) faced a critical decision about expanding her enterprise. Based in Edmonton, Alberta, GISA offered affordable, high-quality multisport programs for girls with the aim to build confidence and promote sports participation. After a successful first year, the business badly needed more employees and funding; however, as a sole proprietorship, it had limited access to certain grants. The founder was now considering changing GISA’s business model and legal structure. Should she transition GISA to a corporation to retain control, or become a non-profit to access new funding opportunities? Which was the right path to achieve sustainable growth?
學習目標
This course can be used for undergraduate courses in entrepreneurship, social entrepreneurship, small business management, and strategic management. After working through the case and assignment questions, students will be able to do the following: <ul><li>Understand the concept of a value proposition and evaluate its components, particularly within the context of social enterprises. Analyze how a social enterprise’s value proposition addresses the needs of its target audience and differentiates it from competitors.</li><li>Provide a detailed analysis of a business idea’s desirability, feasibility, and viability. Critically assess how these aspects influence the success and sustainability of a social enterprise.</li><li>Understand the differences between sole proprietorship, for-profit corporation, and non-profit organization structures. Assess the advantages and disadvantages of each structure in the context of social enterprises, considering factors such as control, liability, taxation, and governance.</li><li>Develop the ability to evaluate various business structures and make strategic recommendations for the organization’s sustainable growth. Provide well-reasoned advice on selecting the most suitable legal structure to support the social enterprise’s mission and goals.</li></ul>