Sid's Farm: Can Their Sustainable Dairy Expand?

內容大綱
In 2022, the chief executive officer of Sid’s Farm, a dairy-farming business in Hyderabad, India, had to make a key decision regarding the expansion of his business. The company provided natural and unadulterated dairy products, produced using sustainable farming practices, using a direct-to-consumer (D2C) model and had earned a good reputation and won awards for both its positive impact on the farming ecosystem and its commitment to ethical and environmentally responsible business practices. Now, the CEO wanted to increase his reach to more farmers, providing them with economic sustainability. He wondered which metro city he should expand into and which strategy model to follow: Should he replicate the Hyderabad model in another city or transport milk from the existing dairy plant to the chosen metro city? Would such an expansion dilute the farm’s ethical standards or compromise its environmental sustainability commitments?
學習目標
This case suits MBA and executive education programs focusing on sustainability and competitive strategic management. It highlights the importance of sustainability in business growth and market differentiation and discusses how it contributes to economic transformation. After working through the case and assignment questions, students will be able to do the following: <ul><li>Explain the importance of considering sustainability factors like environmental impact, carbon emissions, and ethical practices in business expansion, and describe how an alignment with sustainable practices is rewarding.</li><li>Analyze a market using Porter’s five-forces model, and understand the process of evaluating expansion options, weighing pros and cons, and making strategic decisions aligned with the business’s goals and values.</li><li>Evaluate the competitive strategies of a profitable firm in a market.</li><li>Identify and explain the challenges and opportunities involved in scaling up or expanding the operations of a business into a new market.</li></ul>
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