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Burke Family Farms: Combining for Cash
內容大綱
In May 2024, Vernon Burke, owner and chief operating officer of Burke Family Farms, was deciding which of three options would be best for his cash crop operations when his existing combine harvester lease came to an end in two months. He could buy out his lease, buy a used combine, or outsource the work and pay another farmer to harvest his crops.
學習目標
This case can be used in introductory courses and operations modules at the undergraduate level as a tool to practice applying operations and business concepts to a real-life business. The case can also be used as an exam in an operations course. After working through the case and assignment questions, students will be able to<ul><li>analyze and understand customer needs in the cash crop farming industry;</li><li>calculate capacity and identify bottlenecks;</li><li>assess alternatives using qualitative and quantitative analysis; and</li><li>connect qualitative and quantitative considerations to reach a considered decision.</li></ul>