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Pharmakon Biotec Philippines: To Sack or to Save
內容大綱
In 2024, the managing director of a pharma company faced an ethical dilemma after being informed that a senior manager had falsified her resumé and manipulated the reference check process when she applied for her position three and a half years before. After first denying all allegations, the senior manager eventually confessed. However, her pregnancy may have complicated the situation for the company. Given that the company had planned to promote her, would firing her be appropriate? Dismissing her could jeopardize the company’s relationship with major customers and five orders totalling over $20 million. Under these circumstances, how can the company balance its core values with potential business impacts and sensitivity for the manager’s well-being?
學習目標
This case is designed for an MBA-level marketing course with a segment on ethics in marketing or a sales management course analyzing ethics in selling. It can also be used to introduce the basic concepts of sales leadership in a leadership course on ethical business conduct. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the importance of ethical perspectives such as integrity, honesty, and fairness in professional settings.</li><li>Evaluate the potential consequences of unethical actions on various stakeholders including the company, employees, and customers.</li><li>Develop critical thinking and decision-making skills when faced with complex ethical dilemmas.</li><li>Create and implement policies that prevent ethical breaches and promote integrity.</li></ul>