個案資料
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Walmart: The Heavy Hand of Sustainability Innovation
內容大綱
A small apparel manufacturer was given an ultimatum by its largest customer, Walmart Inc., to become more sustainable or else lose its business. The firm had to make both macro strategic decisions about its business, and micro operational decisions about how it would implement the massive process innovations required to accede to Walmart’s demands.
學習目標
This case can be used in innovation, sustainability, and strategy courses/modules at the undergraduate and master’s level. Working through the case and assignment questions will give students the opportunity to do the following:<ul><li>Learn about sustainability initiatives and the importance of Scope 3 emissions for customer-facing businesses.</li><li>Learn about innovation processes within firms and the risks and challenges associated with rapid changes in those processes.</li><li>Learn about small suppliers managing relationships with large buyers, specifically the power differential.</li><li>Learn about Walmart’s sustainability initiatives and its relative leadership in this space.</li></ul>