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Oscar & Oliver Brothers in Ukraine: Managing Business in Wartime
內容大綱
Oscar & Oliver Brothers was founded in 2002 and faced numerous challenges, including the death of one of its co-founders and the impact of the Russia–Ukraine war. The company had, however, been resilient and had continued to grow during the war. Maria, Oscar, and Andrey, the three current co-owners of Oscar & Oliver Brothers, gathered in January 2024 for their annual strategic planning meeting. Maria was reluctant to pursue a strategy of internationalization due to the failure of a previous attempt the company had made to expand into Poland and because the ongoing Russia–Ukraine war was creating uncertainties in the region. She suggested diversifying and expanding locally instead. Oscar and Andrey advocated a cautious international expansion into Poland and the Czech Republic. Following a long debate, they were unable to reach a consensus and scheduled another meeting for June 2024.
學習目標
The case aims to help students with the following issues:<ul><li>Understanding the strategic challenges faced by small and medium-sized enterprises (SMEs) during their formative years.</li><li>Understanding the strategies of resilience SMEs can adopt in crises</li><li>Understanding the importance of due diligence in international expansion</li><li>Assessing the role of internal competencies and resource allocation</li><li>Exploring resilience and adaptability in business operations</li></ul>