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Vision Mechatronics Servitizing Batteries: Journey of a Woman Technopreneur
內容大綱
Dr. Rashi Gupta, a woman tech entrepreneur based in Thane, Maharashtra, India, was a leader in the industry with expertise in energy storage solutions. The case discusses her journey from 2009 to 2023 with her start-up, Vision Mechatronics Private Limited (VMPL), a leading technology company in robotics, renewable energy, and energy storage systems. The company initially offered a standard range of products but eventually realized the need to deliver customized solutions to customers. Gupta faced a dilemma in deciding on vendors for implementing new designs and technology at scale. VMPL’s existing vendors lacked the required technical skills but had a proven relationship with the company, while new vendors would be equipped to produce the new designs but VMPL was as yet uncertain of their reliability, consistency, communication, and coordination.
學習目標
After working through the case and assignment questions, students will be able to do the following: <ul><li>Identify key dimensions of entrepreneurship orientation and traits of a woman tech entrepreneur.</li><li>Understand the barriers for women in science, technology, engineering, and mathematics (STEM) so that they can facilitate women’s active participation in STEM-based entrepreneurship and leadership by devising inclusive strategies.</li><li>Apply and evaluate servitization and its various options for enhancing business value in nascent technology ventures.</li><li>Consider approaches for managing stakeholder relations in nascent technology ventures.</li></ul>