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Auxe: Growing Beyond the On-Demand Economy
內容大綱
Nolan Anderson, chief technology officer of Auxe, a service-based tech company, needed to identify profitable growth opportunities following sluggish performance. Auxe operated a two-sided marketplace, like Uber Technologies Inc. or Zomato, connecting technicians with customers for TV installations. Contractors were used to drive growth, which led to some quality control issues. Anderson was considering three strategies: expanding products by offering home camera installations, targeting a new customer segment by bidding for the digital signage needs of 7-Eleven Inc., or expanding into the US market. Anderson had until the end of the week to develop a recommendation and action plan to present to the executive team.
學習目標
After working through the case and assignment questions, students will be able to do the following:<ul><li>Assess an organization’s operations and human capital strategy</li><li>Explore operations’ role in delivering service excellence and the customer experience </li><li>Identify the changes to operations and human capital to support a new strategy</li><li>Analyze and calculate staffing requirements for a service-based business</li><li>Develop viable alternatives</li><li>Prepare a plan that aligns operations with corporate strategy</li></ul>