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Geyser Systems: Making Every Drop of Water Count
內容大綱
In May 2024, Jonathan Ballesteros, the founder and chief executive officer of Geyser Systems (Geyser), secured an important distribution agreement with BPS Direct LLC (Bass Pro Shops), one of the biggest outdoor products retailers in the world. Geyser’s core product, a water conserving shower, offered an innovative approach to water conservation—a crucial environmental and economic challenge. Bass Pro was key to growing sales for Geyser, and it was essential to fulfilling Geyser’s mission to save water. Ballesteros required significant funding to launch and scale his venture. In spring 2024, he commenced an equity crowdfunding campaign to raise over US$1.2 million. However, by May the campaign had only generated about $90,000. Ballesteros knew his product solved a problem for customers in many markets, but he needed to review his growth plans and financial requirements to make sure he was on the right track.
學習目標
This case is appropriate for discussing financial growth in a sustainable business in a first-year undergraduate or graduate business course. The case could also be used in an entrepreneurial finance course or in an entrepreneurship course. After working through the case and assignment questions, students will be able to do the following:<ul><li>Assess the target market for a growing entrepreneurial firm.</li><li>Apply the product market matrix to understand the company’s growth.</li><li>Describe the growth funding challenges and opportunities for an entrepreneurial firm.</li><li>Conduct a financial analysis to assess a growing company’s position and performance.</li><li>Assess the ownership challenges of undertaking growth for small, entrepreneurial firms and their founders.</li></ul>