個案資料
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ThinkZone 2.0: How to Develop Capabilities to Scale EdTech in Rural India?
內容大綱
<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 John Molson Business Ownership Case Writing Competition </strong> </p><br> In 2015, Binayak Acharya founded an EdTech start-up called ThinkZone. Its mission was to improve students’ learning outcomes in low-resource settings by implementing high-quality education programs. When the COVID-19 pandemic happened, ThinkZone decided to leverage readily available technologies—such as radio, TV, interactive voice response, feature phone messaging, and apps—to deliver educational content. It also developed an offline-enabled mobile app to track students’ progress and monitor and evaluate educators. But ThinkZone needed to re-strategize and move toward reinventing itself as ThinkZone 2.0. How could ThinkZone 2.0 learn from the past to achieve its vision of delivering quality education?
學習目標
After working through this case, students should be able to do the following: <ul><li>Identify contextual challenges in operating a business in emerging markets.</li><li>Assess the advantages and disadvantages of remote vs. in-person learning.</li><li>Evaluate the role technology solutions play in overcoming challenges in resource-constrained settings.</li><li>Explain the process of capability development in entrepreneurial settings with limited resources.</li></ul>